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Meanwhile, ChatGPT's rise to 100 million users included its web app, so it's not an apples-to-apples comparison.)Įither one of these picks would represent a mobile app success story, but both app store platforms looked to others as the top winners this year. (However, the 100 million users Threads initially counted were sign-ups, not monthly active users, we should note. That record was later broken by Instagram Threads, which hit 100 million users within just five days, and as of October had still maintained an active user base of just under 100 million. That's particularly odd given that ChatGPT became the fastest-growing consumer application in history earlier this year when it reached 100 million users shortly after its launch. It's also worth noting that neither Apple nor Google chose an AI app as its app of the year, despite the incredible success of ChatGPT's mobile app and others. Still, it's worth noting that this is a different type of selection than in previous years, when App Store winners included the breakout social hit BeReal in 2022 and the well-received children's app Toca Life World the year prior.

Instead, its finalists for iPhone App of the Year included apps that have long deserved accolades as well-built and well-designed mobile companions, including the language learning app Duolingo and travel app Flighty, in addition to winner AllTrails. Surprisingly, however, Apple this year bucked the trend of highlighting apps that were new to the store or that had taken advantage of a recently released technology in an innovative way. These year-end 'best of' lists aren't just a way to drive interest in new apps and games, but serve as a way to gauge the status of the app marketplaces, what the platforms themselves wanted to celebrate and what drew consumers' attention in the year.

Meanwhile, Apple and Google agreed on their Game of the Year, as both picked Honkai: Star Rail as their winner. Both Apple and Google today announced their best apps and games of the year, with the hiking and biking companion AllTrails winning as Apple's iPhone App of the Year in 2023, while the educational app Imprint: Learn Visually won as Google Play's best app.

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